Do People Actually Read Indoor Signs, & What Can Businesses Do About It?
If you have worked, for any period of time, in a customer-facing role, it is easy to believe that members of the general public do not read signs.
Blog Category:
Signage Design
A Guide to Sympathetic Signage in Heritage Areas
Signage is a key part of our visual landscape, and there are many scenarios in which signage design has to take into account the unique character of its surroundings, such as when the area is historically important or heritage themed.
What Makes A Sign Iconic?
Some signs have got that ‘special something’ that makes them instantly recognisable – here’s why.
4 Top Signage Design Tips & Principles
Coming up with the right design to suit the business is an art, and it affects how customers perceive the company and its brand.
7 Great Style Choices For Your Business Signage
Every company needs a good sign above the door. The visual language and design choices used on signage can play a big role in how a business is perceived by visitors and customers, and it’s important to get it right.
5 More Fantastic Fonts For Commercial Signage
Need some more inspiration for signage typography? We’ve got you covered.
The Psychology Of Colour In Signage Design
It’s a well-established scientific fact that different colours can influence our perception of the things we experience in weird and wonderful ways.
7 Great Fonts For Commercial Signs
Which types of lettering are the best fit for your business identity?