Have you ever given a thought to the branding of vehicles for your business? You probably already have at least one car, van or truck that delivers items to your customers, so why not make them work harder while they do it? Let us explain.
When you are running a small business it can be tough to know where to put your marketing budget. There are online ads, in house promotional materials, local street furniture and billboards to consider…but have you given a thought to the branding of vehicles for your business? You probably already have at least one car, van or truck that delivers items to your customers, so why not make them work harder while they do it? Let us explain.
Fleet branding: a vital part of any marketing strategy
I bet you’ve been stuck in traffic before.
It can be mind numbingly dull, whether you find yourself in an urban environment, down a country lane or stuck on a motorway. Now, how many times have you been amused by the writing on the back of a van or a humorous tagline on the side of a lorry? Motorists are a key target audience for consumer marketing, especially during commuting hours on motorways. In 2021, despite the impact of the pandemic, 16.7 million people commuted to work by car. Although motorway traffic decreased, 53.9 billion vehicle miles (BVM) were still driven between 2020 and 2021. This presents a significant amount of time for individuals to be exposed to and familiarise themselves with your branding.
While the majority of your print and marketing budget will go to in store signage and materials, it would be foolish to miss out on the opportunity to shout about your company if you already have cars or vans that deliver goods. And the branding of these vehicles with bold and eye-catching visuals will attract attention, exposing your brand to potential customers. The visibility and memorability of branded vehicles make them a valuable asset in a company’s marketing strategy and shouldn’t be underestimated.
Increase your visibility with vehicle branding
Adorning your vehicles with distinctive logos and vibrant colours is an effective way to enhance brand presence and is a form of advertising that can be particularly effective in densely populated urban areas where there is a high volume of pedestrian and vehicular traffic.
If you are a retail business, the branding on your vehicles will help to reinforce your message and image, especially as they tend to be less formal designs than found instore. This can greatly increase the chances of brand recognition and recall, if your assets are memorable and well designed.
Alternatively, if you are a business that lacks a bricks and mortar location that is open to the public, you will already be at a lack for space to talk directly with your customers and potential clients. Vehicle signage allows you to do this across wide geographical areas. It can also create a sense of professionalism and legitimacy for the business or organisation being promoted, as it gives physical space to something the public have only ever encountered online or over the phone.
Cement your brand’s identity and trustworthiness
Branded vehicles, whether a single van or car or a fleet of fully wrapped lorries, serve as a tangible representation of the company’s professionalism and commitment to quality, instilling a sense of trust and reliability in the minds of potential customers.
Nearly every single industry and sector can benefit from the branding of vehicles within a company, and the design options are endlessly customisable, meaning that you can find the right style to suit your company’s ethos and image.
From kiss cut vinyl lettering for an elegant, minimalist way of displaying important information, to a full body vehicle wrap in vivid colours, there truly is a vehicle advertising option for every business.
Humorous slogans, highly visible imagery or simply colour matching vans, all are simple and easy to install, when you use a highly skilled sign making company such as Medash, but it is always worth taking the time to think through what will suit your brand best. Overly flowery font may be difficult to read from a distant, while inconsistent assets could cause brand confusion and poor recognition.
On our blog you will find plenty of articles that offer up advice and tips for choosing vehicle signage.
Branded vehicles: a cost effective strategy with an enduring impact
As far as out of house advertising goes, vehicle wraps are one of the most cost effective signage options, as they can be kept up for as long as you want them to, not something that is possible with billboard or sponsored ads. Then there are the locations it travels to consider. Even the most eye-catching billboard is still only confined to its stationary location, whereas a vehicle is free to move about wherever you need it to be. Think of the delivery car or van as a dynamic moving billboard. As these branded vehicles traverse different locations, they extend the reach of the brand and leave a lasting impression on potential customers. The visibility and memorability of branded vehicles make them a valuable asset in a company’s marketing strategy, and all for the one off cost of a full or partial vehicle wrap!
Additionally, compared to traditional advertising methods such as TV or print ads, vehicle branding typically requires lower ongoing maintenance and operational costs.
Conclusion
Smart businesses know the power of branded vehicles as a strategic and visually impactful form of mobile advertising. By adorning their vehicles with the company’s distinctive logo, vibrant colours, and easily accessible contact information, businesses effectively transform their fleet into dynamic moving billboards that exude brand presence and increase the chances of instant recognition.
If you would like to explore your options for the branding of vehicles for your company, please get in touch. We would love to help your business grow with well designed, optimised vehicle signage.