As businesses strive for visibility and recognition, monolith and totem signage offer a striking, effective way to capture attention and convey a brand’s identity from a distance.
While the terms monolith signs and totem signs are sometimes used interchangeably, there is a subtle difference. In this blog post we will be exploring what makes a monolith sign different to a totem sign and whether either of them could benefit your business. Keep reading to find out more.
So, what is the difference between a monolith and a totem sign?
The primary difference between monolith and totem signs lies in their structure. Monolith signs are single, solid structures, while totem signs are composed of multiple stacked elements (hence the name, which references the Native American poles of a similar nature, although for a very different use). A monolith can be a totem sign, but a totem sign isn’t always a monolith sign. Let us explain:
What is a monolith sign?
Monolith signs are everywhere. And yet, if you are not particularly looking for the information that they hold, they can also sit unobtrusively in their environment, making them perfectly suited to many locations. A monolith sign is a single, freestanding sign that typically stands tall and proud – displaying the singular logo, name and information of a single business or location. It is this pride of place vibe that makes them popular with car showrooms, even if they are placed right next to a main fascia sign, making them almost superfluous as a directional tool. It is all about the prestige. They can be made from a variety of materials, including metal, wood, or stone.
Due to their stand out nature, monolith signs are often used to identify a business or property from a distance, such as at the entrance way or turning from a main road to the main destination.
What is a totem sign?
At first glance, totem signs appear to be the same as monolith signs. They are, after all, long tall signs that carry information about a business. However a totem sign is a type of signage that uses multiple elements, such as panels or boxes, to create a single structure. These are usually equally spaced and are used to convey different bits of information. Their most popular use is for locations that are home to various companies, with each business getting one of the sections to either display their brand elements or a bit more information (such as opening times or contact details) if the space allows.
You have probably come across these in business parks or shopping centres. The elements of a totem sign can be made out of pretty much anything that a normal sign can be made out of, but as they tend to be placed outside, would need to be durable to withstand the weather and lit so as to be visible at night. The key aspect of a totem sign over a monolith is their ability to convey multiple messages in one place.
When are monolith or totem signs used?
Both monolith and totem signage can be used in a variety of ways, and there are no hard and fast rules about their usage. However, they tend to be found in some industries and locations more often than others. Here are some of their most common applications:
- Storefront signage
- Building Wayfinding
- Campus Signage
- Retail Park Signage
- Roadside Locations
Could my business benefit from a totem or monolith sign?
Absolutely! While technically any form of signage will be of benefit for brand awareness, aiding in location and adding to the customer experience, totem and monolith signs can be particularly useful if your business is located in an out of town area.
Similarly, if your location suffers from a lower than average footfall, you have to rely on other ways to attract potential customers. A well-designed monolith or totem sign can significantly benefit your business in this way: by increasing your brand’s visibility, attracting passing customers, and enhancing your brand image, these signs can be designed to make a lasting impression when it matters most.
Equally, if you run a larger business or a campus, such as a university or hospital, clear and informative signage displayed in a totem format can seriously improve wayfinding for visitors, guiding them effortlessly to their desired destinations, or advertising extra ones along the way.
While the initial investment in a high-quality sign may seem significant, it’s crucial to remember that it is a long-term investment. A well-maintained sign can last for many years, continuing to attract customers and contribute to your business’s success.
What to consider when designing totem or monolithic signage
If you have decided that this type of signage is right for your business, there are a few things you need to consider when it comes to creating it:
- Brand Identity: If you are creating a totem sign, or getting signage made for your section of a totem sign, it is important to know that less is more. Don’t attempt to fill the space as it will not stand out. Usually your logo and company name will do. If your brand is not easily identifiable by colours and logo alone, then that is a branding issue and may not work as well on a sign.
- Readability: Equally, your sign needs to be easy to read at a glance, especially if it is located where drivers are passing by. Clear fonts and high contrast colours are essential here, as well as lighting options during low visibility.
- Durability: Choose your materials carefully, as they will need to withstand the elements and the higher level of wear and tear that external signage comes under. Plus, they may get dirty quickly, so hydrophobic coatings could be a real benefit.
- Maintenance: A sign only works if it is kept in continual working order. Consider the maintenance requirements of the sign, such as regular cleaning and repairs.
- Local regulations: Be aware of local regulations and planning permissions that may impact your design and limit the size, height, and illumination of your sign. Your local council should be able to advise you on this matter.
- Professional Design: Finally, when it comes to creating a sign that is essentially advertising your business, it is best to do it in the best way possible. Consult with a professional sign designer to create a visually appealing and effective sign.
Are you looking to invest in monolith or totem signage for your company?
Medash Signs have been creating eye-catching signage for businesses across various sectors for decades. We offer a full service of design, creation, installation and maintenance for all of our custom made signs. By investing in a well-designed monolith or totem sign, you can enhance your business’s visibility, attract new customers, and strengthen your brand image.
If you want the very best, Medash Signs are here to help you achieve it.